Popcat Notary

For a single-operator notary practice, the website is the booking system, and scheduling that fails quietly costs the practice a real appointment, because no front-desk staff is on hand to notice that anything has gone wrong until the calendar simply empties.

That made self-service scheduling the centre of the build, with service types, pricing, and availability all modelled as structured content, so the owner can change what is offered and when it is offered without ever having to touch a template or call a developer.

Technical SEO was handled at the architecture level, through semantic structure and structured data describing the practice and its services. Every remaining decision was weighed against whether the owner could operate and update the site alone after handover.