NeoReach

NeoReach manages influencer marketing campaigns and reports on how each of them performs. The work spanned two distinct audiences over a single dataset: internal staff running campaigns day to day, and customers reviewing those results afterwards.

Those two groups need the same underlying data shaped almost oppositely. Operators want granular, editable, correctable records, while customers want stable aggregates that do not shift underneath them between one reporting period and the next one.

Keeping both of them honest meant treating internal tooling as a first-class surface rather than an afterthought. Campaign and performance data are modelled once, with reporting derived from that single model rather than maintained separately beside it.